Many companies in the electronic security industry choose to attend the big national events – ISC East and West, ESX, ASIS, among others. That’s good. You get to network. You are exposed to new technologies. And you hear about trends affecting our industry.
These bigger events are not the only ones that give security companies value. Distributors, manufacturers and others often offer smaller local events to demonstrate a new product. Don’t overlook them. They are more intimate so you will get more one-on-one attention. You’ll gain knowledge on the product.
Importantly, you should also get training on how to install or utilize the new product. That’s important to ensure any new alarm system component is properly installed. Hearing the word from the horse’s mouth gives you direct information on the best way to effectively and safely install a new piece of equipment.
Keep your eyes and ears open. Local associations often promote these types of events, so check those web sites and emails sent your way from your state or local alarm association. Set aside time for you and key employees to attend some of these every year. You may find the exact technology for your needs, and learn how to install it to a high quality standard. That’s good for your business.
Training and the ever-expansion of your knowledge of products is invaluable and a necessity in these days of change. To not invest your time in these areas could lead to your obsolescence. Stay relevant and up-to-date.