Jerry Lenander has been around the alarm industry a long time. One of the things we at SIAC really appreciate and enjoy is the photos of The Mirror that have appeared in its monthly pages for many years (the security industry publication from the California Alarm Association – CAA). Jerry and Syncomm Management Group have their fingers on the pulse of how to get your name in front of others to publicize your efforts.
It’s an important message for all companies in our industry, but not one we all necessarily heed. By taking pictures of our leaders with copies of The Mirror in their hands, Jerry lets others know that the issue is read, it gets around, and it’s important to read. We can all take a lesson from that.
Publicizing positive alarm management efforts, for example, is important for ongoing success in improving how we operate as an industry. To do that, we have to get those messages out on lessons learned, testimonials and goals met. Jerry also understands this because within the pages of The Mirror are regular stories about the good work we do at SIAC. We deeply appreciate the visibility Jerry gives us to further our mission.
Many security industry companies like to operate quietly, doing their work effectively and efficiently without tooting their horns. We get that. At the same time, if we don’t occasionally spread the good word, then who knows about the good deeds? Jerry Lenander’s efforts year after year to get The Mirror and other industry publications into the hands of as many people as possible is very laudable accomplishment.
Next time you’re on a cruise or walking through the redwoods of northern California or looking out over the Golden Gate Bridge, remember that The Mirror has probably been there, so your message can be there to. Just ask Jerry and he’ll set you up with a copy. And Jerry, THANK YOU for always supporting SIAC!