Are you in denial about the changing landscape in the electronic security industry? Do you believe pre-2018 was the heyday for the alarm industry? If you answered “yes” to either of those questions, you probably didn’t attend the 2018 ESA Leadership Summit recently concluded in Savannah, GA.
On the other hand, if you were there, you found out how to get out in front of trends affecting our industry. You learned not only about how to capitalize on new opportunities, but got the chance to join sessions that did just that – showed you specific ways to grow your business.
We were there. Stan Martin and our staff from SIAC have regularly attended the ESA Leadership Summits, and we’ve praised them in the past for the quality speakers, networking opportunities and just plain random discussions in the hallways that arise with other business owners about what works for them and what doesn’t work. It can be those one-on-one moments where you speak to a colleague you haven’t seen in months or perhaps even years that sparks you to think differently and change some part of your business model.
If you didn’t go to this year’s Summit, or have never gone in the past, we recommend you put 2019 on your schedule now. Commit to develop yourself, your team and your business.
About 230 dealers registered for 2018. Were you there? If you’re reading this blog, please share it with others in our industry. Collectively we need to support each other for the future of electronic security. Success doesn’t happen in a vacuum. It takes committed effort to do something more, to adopt new practices to help industry leaders more rapidly evolve.
Many tools are available — what you learned and how you operated the last five or ten years will not be sufficient to carry you in to the future. In SIAC’s opinion, dealers are in denial if they believe their state or local association can deliver the same high quality, innovative training — their budget won’t allow it. There has never been a better time to be a participating member of a national association like ESA. Insurance, training, leadership classes, social media/communication, customer service opportunities are all critical to your future. Join, retain and utilize your ESA membership — or watch the competition pass you by.